Director General

Minister Gayton McKenzie

Dr Cynthia Khumalo

Director General: Department of Sport, Arts and Culture

Appointed: 15 August 2025

Biography

Dr Cynthia Ntombifuthi Stella Khumalo was appointed Director-General of the Department of Sport, Arts and Culture (DSAC), effective 15 August 2025. She previously served as Deputy Director-General of DSAC from July 2020 to August 2025 and brings extensive executive leadership experience across government and public entities. Dr Khumalo holds a Bachelor of Science and Bachelor of Education from the University of Zululand, a Higher Education Diploma from the University of South Africa, a Master of Business Administration (MBA) from the University of Natal and a Doctorate in Business Administration (PhD) from the University of KwaZulu-Natal. Her previous positions include Chief Executive Officer of uShaka Marine World, Chief Executive Officer of the KZN Liquor Authority, Head of Department for Arts, Culture and Tourism and Chief Director/General Manager for Tourism and Corporate Strategy. She has also served on several boards and committees and has received numerous awards for leadership and public service contributions.

Academic Qualifications:

Dr Khumalo holds multiple qualifications, including a Bachelor of Science and Bachelor of Education from the University of Zululand, a Higher Education Diploma from the University of South Africa, a Master of Business Administration (MBA) from the University of Natal, and a Doctorate in Business Administration (PhD) from the University of KwaZulu-Natal.

Careers/Positions/Memberships/Other Activities:

Her career spans several senior executive roles across government and public entities. She was Chief Executive Officer of uShaka Marine World from 2014 to 2020, Chief Executive Officer of the KZN Liquor Authority from 2012 to 2014, Head of Department at the Provincial Department of Arts, Culture and Tourism from 2007 to 2012, and Chief Director/General Manager for Tourism and Corporate Strategy from 2005 to 2007. Beyond her executive leadership, Dr Khumalo has contributed significantly to governance and strategic oversight, serving on the boards of the KZN Tourism Authority and KZN Sharks Board (2007–2009), Music House KZN (2016–2017), and FEDHASA-KZN (2015–2018). She also chaired the HR and Remuneration Board Committee of the KZN Liquor Authority between 2015 and 2020.

In addition to her professional achievements, Dr Khumalo has made notable academic and community contributions. She was appointed to co-supervise Master’s and Doctoral students at Durban University of Technology in 2019 and has been a mentor and advocate for women in leadership and public service. Her excellence has been recognized through prestigious awards, including the Business Achiever Award (Government Category) from the KZN Business Women Association in 2016 and the SHERO Award (Public Service Category) from iGagasi FM in 2018. Dr Khumalo’s appointment as Director-General reflects her proven leadership, unwavering commitment to public service, and dedication to advancing South Africa’s sport, arts, and cultural sectors.

Director-General Contact

16th Floor, Sechaba House

202 Madiba Street, Pretoria

Tel: +27 (12) 441 3841 / 3044

Tel: +27 (21) 469 5331

Email: DirectorGeneral@dsac.gov.za

Chief Director: Communication & Marketing

Ms Zimasa Velaphi

Tel: +27 (12) 441 3010

Cell: +27 (72) 172 8925

Email: ZimasaV@dsac.gov.za

Head Office

Department of Sport, Arts and Culture

Sechaba House

202 Madiba Street

Pretoria

Tel: +27 (12) 441 3000

Minister Gayton McKenzie

Dr Cynthia Khumalo

Director General: Department of Sport, Arts and Culture

Appointed: 15 August 2025

Purpose

The purpose of Office of the Director-General is to provide strategic support to the Director-General in providing strategic leadership towards achievement of the department’s vision, i.e. an arts, culture and heritage sector that contributes significantly to social cohesion, nation building and economic empowerment.

The vision of the Department of Arts and Culture will be realized through achievement of the following strategic goals:

  • Enhanced access to information
  • Enhanced development, protection and preservation of arts, culture and heritage
  • Increased economic development and empowerment
  • Entrenched linguistic diversity
  • Advanced social cohesion and democracy
  • Enhanced governance and accountability

Key Functions

  • Coordinate workflow and administrative functions within the Director-General's Office.
  • Coordinate the departmental strategic planning process.
  • Provide guidance on policy development and coordination.
  • Coordinate service delivery improvement and transformation initiatives.
  • Coordinate Executive, Top and Broad Management meetings.
  • Coordinate implementation of MPAT and FOSAD plans.
  • Address bottlenecks and provide advice to improve service delivery.
  • Manage human and financial resources of the Director-General's Office.
  • Manage stakeholder and client relations.